ICON upcoming events

ICON NSW: Digital Marketing Trends in B2B (19 August 2026)

Wed, 19 Aug 2026 05:30:00 GMT

Digital marketing is always evolving and keeping up can feel like a full-time job. We're bringing together experts in the B2B space to cut through the noise and share what's actually moving the needle in 2026. Expect candid conversations and practical strategies, brought to you by experts with real-world insights to share.

What we'll cover:

What's resonating on social media and digital channels right now?
How is B2B different when it comes to Digital Marketing?
The relevance of content in an era of AI-generated noise - is quality still king?
How to be discoverable in today's digital realm.
Key skills for becoming a digitally savvy marketer in today's landscape.

Light snacks and non-alcoholic beverages will be provided.

Places are limited, register your interest to secure your spot.

Speakers:

Anja Vogel, Head of Marketing & Communications
Wotton Kearney

Dan Gunasekara, Sales Manager
LinkedIn

Event Details:

Date: Wednesday, 19 August 2026

Time: 3:30 pm – 5:30 pm

Location: LinkedIn Office, Level 9/1 Martin Place Sydney (next door to Fullerton Hotel)

Price:

Members: $40.00
Non‑members: $90.00

ICON VIC: Coffee catch up (25 August 2026)

Tue, 25 Aug 2026 00:00:00 GMT

Join us on Tuesday, 25 August at 10:00 am for our next ICON Melbourne networking coffee at Maker Café, Ground Floor Lobby, 367 Collins Street Melbourne.

This month we're taking the opportunity to explore one of the beautiful new spaces that has opened in Melbourne's CBD. Grab a coffee, connect with fellow business services professionals, and start your day with great conversation and new connections.

Event Details:

Date: Tuesday, 25 August 2026

Time: 10:00 am – 11.00 am

Location: Maker Cafe, Ground Floor Lobby, 367 Collins Street, Melbourne

Price: Pay for your own coffee at the venue

ICON Webinar: The Trust Equation - David Maister's Timeless Principles Meet the Future of Learning (25 August 2026)

Tue, 25 Aug 2026 02:00:00 GMT

Trust is the foundation of every successful client relationship — and few have shaped our understanding of it more than David Maister, whose work on the trusted advisor remains essential reading for professional services today. In this session, Morgan Rigby and Annika Lehmann revisit Maister's core principles and explore what they still teach us about earning and keeping client trust.

Alongside this, Morgan and Annika will introduce adaptive learning — a modern approach to skills development that meets individual learners where they are, rather than delivering one-size-fits-all training — and discuss why the two ideas, trust and adaptive learning, belong in the same conversation.

Expect a thoughtful, practical session with enough time for your questions.

Speakers:

Morgan Rigby, Chair
Denken

Morgan Rigby has been involved in continuing professional development since 1988, founding and leading two training businesses that became recognised market leaders in their field before being successfully sold. This deep, long-standing expertise in the sector gave rise to a growing fascination with AI's impact on training — a curiosity that led him to co-found Denken, where he now serves as Chair.

Find Morgan on LinkedIn

Annika Lehmann, Managing Director
Denken

Annika Lehmann brings over 20 years of expertise in professional development and the digitisation of corporate learning. She has developed her expertise through roles at leading institutions including DEKRA, the German Institute for Adult Education (Leibniz Centre for Lifelong Learning), and Heidelberg and Bonn Universities (Germany), where she researched and taught on digital learning and intercultural competence. Her work has been presented at academic conferences worldwide, including at Columbia University's Teachers College. Annika co-founded Denken to bring this crosssector experience to bear on a more effective, adaptive approach to professional learning.

Find Annika on LinkedIn

Event Details:

Date: Tuesday, 25 August 2026

Times:

12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

11:30 pm - 12:30 pm: Adelaide

2:00 pm - 3:00 pm: New Zealand

10:00 am - 11:00 am: Perth, Hong Kong, Singapore

Price:

Members: Free | Non-Members: AUD90.00
Please note you must be registered for the login link to work.

PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.

ICON Conference 2026: Uncharted Hong Kong (28 August 2026)

Fri, 28 Aug 2026 05:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Hong Kong ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Across the day, speakers and panels will share practical ideas, real examples and honest conversations about what is working, what is changing and where firms are finding growth opportunities. From client experience and reputation to commercial decision-making, strategic marketing and business development, the program is designed to help BDMC teams think differently about the road ahead.

	AUD	~HKD
Member Pricing^
ICON Member Early Bird*	$270	$1,500
ICON Member Group Pricing (5 or more delegates)	$280	$1,570
ICON Member Single Ticket	$320	$1,795
Non-Member^ (includes 12 months membership)
Early Bird	$520	$2,860
Single Ticket	$570	$3,200
Job Seeker**	$120	$675

^Tickets charged in AUD.

*Ticket is for individual use only and cannot be shared amongst team members.

**Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Hong Kong conference sponsors

ICON NSW September Coffee Catch-Up | Ask Me Anything with Halina Kochanowicz (03 September 2026)

Wed, 02 Sep 2026 21:30:00 GMT

Hello Sydney!

For our September Coffee Catch-Up, we're hosting a special Ask Me Anything session focused on mentorship, career growth, and the realities of building a successful career in Business Development and Marketing.

We're delighted to welcome Halina Kochanowicz, Chief Client and Growth Officer at Allens, who will share insights from her career journey, discuss the lessons she's learned along the way, and answer your questions in an open and honest forum.

Whether you're looking for guidance on your next career move, seeking advice from experienced professionals, or simply curious about what a career in BD and Marketing can look like, this is your chance to ask questions and learn from one of the industry's leading professionals.

Speaker:

Halina Kochanowicz, Chief Client and Growth Officer, Allens

With a career spanning over two decades in the legal industry, Halina stands as a true visionary and influential leader. Renowned for her unparalleled expertise in business development and marketing, Halina has played an instrumental role in reshaping the landscape of the global legal services sector.

Halina's journey in the legal industry began when she embarked on a career as a lawyer at Allen & Overy. After earning an MBA, she quickly distinguished herself for her legal acumen and strategic thinking. This MBA helped her to find her true calling in the realm of business development and marketing. She started her BD/ Marketing career at Linklaters and worked for them in Brussels, Luxemburg, London, Sao Paulo, and New York.

She has worked at leading law firms Mallesons and Corrs, before joining Elevate an Alternative Legal Services Provider. She was the Chief Commercial Officer at IPH, an ASX 200 company and is currently the Chief Clients and Growth Officer at Allens.

Event Details

Date: Thursday, 3 September 2026

Time: 8:00 am – 9:00 am

Location: Grant Thornton, Grosvenor Place, Level 26, 225 George Street, Sydney NSW 2000

Important: This event is being hosted at Grant Thornton and is registration only. Unfortunately, walk-ins cannot be accommodated and places are limited.

We look forward to seeing you there!

The ICON NSW Committee

ICON Conference 2026: Uncharted Singapore (03 September 2026)

Thu, 03 Sep 2026 05:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Singapore ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

	AUD	~SGD
Member Pricing^
ICON Member Early Bird*	$260	$240
ICON Member Group Pricing* (5 or more delegates)	$280	$260
ICON Member Single Ticket	$320	$295
Non-Member^ (includes 12 months membership)
Early Bird	$510	$465
Single Ticket	$570	$520
Job Seeker**	$120	$110

^Tickets are charged in AUD

*Ticket is for individual use only and cannot be shared amongst team members.

**Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Singapore sponsor

ICON Webinar: The Step-by-Step Framework for Social & Digital Success in 2026 and Beyond (08 September 2026)

Tue, 08 Sep 2026 03:00:00 GMT

Feeling overwhelmed by constant algorithm changes and outdated best practices? This essential workshop, led by digital marketing expert George Hawwa of Attention Experts, delivers the foundations and latest understandings you need to execute high-performing campaigns right now.

This session will cover the fundamental changes required to perform in 2026 and beyond, from understanding the newest algorithm shifts to the basic formulas for successful execution across Social, EDM, Google Ads, and AEO/SEO as well as Hyperlocal Advertising. Walk away with the knowledge you can immediately implement in your organisation to gain an uplift in results and finally track the right major metrics.

You will walk away knowing:

How to immediately implement the single major algorithm update to ensure ROI and campaign performance.
The step-by-step framework for social media and digital marketing success that moves campaigns from planning to profitable execution.
What the THREE MAJOR updates every digital campaign must utilise in 2026 and beyond are.
How can your business be found by Artificial Intelligence search.
How to implement Hyperlocalised and Hyperpersonalised strategies.

Speaker:

George Hawwa, Growth Director & Founder
Attention Experts

George Hawwa is the Founder and Growth Director of Attention Experts, Australia's most awarded and highest-rated social media agency. Since launching the business in 2016, he has helped organisations across more than 30 industries use digital marketing to drive growth, strengthen brands and deliver measurable results.

A recognised expert in digital strategy, George has advised government agencies, multinational organisations and not-for-profits, and has delivered presentations to more than 30,000 professionals worldwide. He is also the creator of Unique Placement Advertising, an innovative digital advertising approach adopted by leading global brands.

George has been recognised with multiple industry awards, including the NSW Business Chamber Outstanding Young Entrepreneur Award, and has served as an expert witness in social media and trademark matters before Australian courts. He has also lectured on social media strategy for the Centre for Continuing Education at the University of Sydney.

Find George on LinkedIn.

Who are Attention Experts?

Attention Experts are specialist digital growth experts, a known leader in the industry with a reputation for a unique data-led approach to social media marketing and strategy - and then expanding this knowledge into Programmatic and Unique Placement Advertising, SEM, SEO, Website Optimisation and EDM campaigns. Combining the latest digital tools and capabilities of the world's biggest social media and digital platforms, Attention Experts retains a track record of delivering consistent results for over 1,000 clients in both the B2B and B2C sectors across 30 different industry verticals in Australia, New Zealand, South East Asia and Europe. Attention Experts has offices now in Sydney, Melbourne and Dublin.

Specialising in strategic growth, best practice campaign implementation, consulting and community management, the end product delivered is exponential business growth through social media & digital campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront and a highly sought-after agency in the social media & digital marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

Attention Experts is the most 5-star rated and awarded social media agency in Australia and is a recognised Facebook Preferred Partner as well as a Google Partner. Attention Experts are proud to be the official and sole social media partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, and more. Attention Experts have won several awards with the annual Australian Marketing Institute awards since 2020. In 2026, Attention Experts won the Australian Achievers Award with a 96% satisfaction rating from current clients.

ICON Conference 2026: Uncharted Adelaide (15 September 2026)

Tue, 15 Sep 2026 02:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Adelaide ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Member Pricing
ICON Member Early Bird*	$260
ICON Member Group Pricing (5 or more delegates)*	$280
ICON Member Single Ticket	$320
Non-Member (includes 12 months membership)
Early Bird	$510
Single Ticket	$570
Job Seeker**	$120
APMP Members	$470

*Ticket is for individual use only and cannot be shared amongst team members.

**Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Adelaide conference sponsors

ICON Conference 2026: Uncharted Perth (17 September 2026)

Thu, 17 Sep 2026 04:00:00 GMT

Challenge conventional thinking and explore new paths to growth at our Perth ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Member Pricing
ICON Member Early Bird*	$260
ICON Member Group Pricing* (5 delegates or more)	$280
ICON Member Single Ticket	$320
Non-Member (includes 12 months membership)
Early Bird	$510
Single Ticket	$570
Job Seeker**	$120
APMP Members	$470

*Ticket is for individual use only and cannot be shared amongst team members.

**Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Perth sponsors

ICON NSW: Coffee catch up - R U OK? Day but with a focus on workplace relations (23 September 2026)

Tue, 22 Sep 2026 21:30:00 GMT

Hello Sydney!

September's Coffee Catch-Up is one close to our hearts. In the spirit of R U OK? Day, we're dedicating this morning to an open conversation about mental health and wellbeing in the workplace.

It's a chance to connect with colleagues, share experiences, and talk honestly about how we look after ourselves, and each other, in our professional lives. Whether you've got a story to share, a question to ask, or simply want to connect, you're very welcome.

As always, it's a relaxed, informal setting - just great coffee and good people.

Event Details:

Date: Wednesday, 23 September 2026

Time: 7:30 am – 8:45 am

Location: Caffeine Cartel, 32 Martin Place, Sydney

Price: Pay for your own coffee

Please note: Seating may be inside or outside depending on the weather, dress accordingly!

We look forward to seeing you there.

The ICON NSW Committee

ICON Conference 2026: Uncharted Melbourne (07 October 2026)

Tue, 06 Oct 2026 21:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Melbourne ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Member Pricing
ICON Member Early Bird*	$460
ICON Member Group Pricing*	$490
ICON Member Single Ticket	$575
ICON Lead Member Ticket**	$350
Non-Member (includes 12 months membership)
Early Bird*	$710
Single Ticket	$825
Job Seeker***	$120
APMP Members	$725

*Ticket is for individual use only and cannot be shared amongst team members. Available until 15 July 2026.

**Available to members of our ICON Lead program, who have registered at least two of their team.

***Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Melbourne conference sponsors

ICON Conference 2026: Uncharted Brisbane (22 October 2026)

Wed, 21 Oct 2026 22:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Brisbane ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Member Pricing
ICON Member Early Bird*	$460
ICON Member Group Pricing*	$490
ICON Member Single Ticket	$575
ICON Lead Member Ticket**	$375
Non-Member (includes 12 months membership)
Early Bird*	$710
Single Ticket	$825
Job Seeker***	$120
APMP Members	$725

*Ticket is for individual use only and cannot be shared amongst team members. Available until 15 July 2026.

**Available to members of our ICON Lead program, who have registered at least two of their team.

***Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Brisbane conference sponsors

ICON NSW: Coffee catch up - pre conference networking (28 October 2026)

Tue, 27 Oct 2026 20:30:00 GMT

Hello Sydney!

The ICON conference is almost here, and this month's Coffee Catch-Up is the perfect warm-up.

Join us to meet fellow attendees, reconnect with familiar faces, and build out your conference network before the main event. Starting conversations is always easier when you've already shared a coffee and a chat.

Whether you're a first-time conference attendee or a seasoned ICON regular, come and get connected.

Event Details:

Date: Wednesday, 28 October 2026

Time: 7:30 am – 8:45 am

Location: Caffeine Cartel, 32 Martin Place, Sydney

Price: Pay for your own coffee

Please note: Seating may be inside or outside depending on the weather, dress accordingly!

We look forward to seeing you there!

The ICON NSW Committee

ICON Conference 2026: Uncharted Sydney (05 November 2026)

Wed, 04 Nov 2026 21:30:00 GMT

Challenge conventional thinking and explore new paths to growth at our Sydney ICON Conference 2026: Uncharted. Designed for BD, marketing and communications professionals, the conference will explore how firms are responding to changing client expectations, economic pressure, evolving buyer behaviour and the rapid impact of AI and technology.

Member Pricing
ICON Member Early Bird*	$460
ICON Member Group Pricing*	$490
ICON Member Single Ticket	$575
ICON Lead Member Ticket**	$375
Non-Member (includes 12 months membership)
Early Bird*	$710
Single Ticket	$825
Job Seeker***	$120
APMP Members	$725

*Ticket is for individual use only and cannot be shared amongst team members. Available until 15 July 2026.

**Available to members of our ICON Lead program, who have registered at least two of their team.

***Available 3 weeks before the conference. Contact events@iconapac.com

ICON thanks our Sydney conference sponsors

ICON NSW: Coffee catch up - book club (25 November 2026)

Tue, 24 Nov 2026 20:30:00 GMT

Hello Sydney!

Our second Book Club Coffee Catch-Up of the year is here, and what better time to share your best reads of 2026 going into the holiday season!

Bring along a book, podcast or media recommendation that's made an impact on you this year. Whether it's a marketing masterclass, a career-changing memoir, or something completely unexpected — we'd love to hear about it. We'll all leave with a fantastic holiday reading list.

Event Details:

Date: Wednesday, 25 November 2026

Time: 7:30 am – 8:45 am

Location: Caffeine Cartel, 32 Martin Place, Sydney

Price: Pay for your own coffee

Please note: Seating may be inside or outside depending on the weather, dress accordingly!

We look forward to seeing you there.

The ICON NSW Committee