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Interim BD & Marketing Manager/Senior Executive/Executive

Bird & Bird
Hong Kong
6 November 2019


Bird & Bird is a highly respected global law firm serving clients whose businesses are being transformed by technology and the digital world. But that’s only part of the story. We’ve built our international reputation not only on the delivery of exceptional legal expertise, but also on our ability to think beyond the details of law to meet our clients' needs. We have over 1,300 lawyers worldwide working as a single, cohesive team across 30 offices in Europe, the Middle East, the US and Asia Pacific. In other parts of the world we work with a network of trusted firms, giving us genuine global reach.

The role holder will provide dedicated marketing and business development support to a number of practice and sector groups operating across our three China offices, (Hong Kong, Beijing and Shanghai) as well as in some areas at an APAC level.

Duties & Responsibilities

The main responsibilities of this role are:

  • Supporting the Head of Marketing and Business Development (China & Hong Kong) in the delivery of the marketing and business development strategies and programmes for a number of practice and industry groups in the China offices (Hong Kong, Beijing and Shanghai) as well as some APAC responsibilities in relation to the same.
  • Proactive MBD business planning and execution, ensuring that outcomes from initiatives are monitored and reviewed effectively.

Revenue generation: translating insights and ideas into business growth

  • Using market awareness and product knowledge to identify hot topics and trends which support the various practice and industry groups' business development strategy, including in relation to Priority Development Areas.
  • Facilitating cross-selling opportunities with other appropriate sector/practice/country teams.
  • Working closely with partners, fee earners and regional and international colleagues on pitches and general capability statements, in both English and Chinese.
  • Ensuring that emphasis is placed on clients in the firm wide Key Client Programme, actively looking for opportunities to market to these clients and promote the firm's client service tools.
  • Working with partners and other fee earners on client development and prospect targeting initiatives.

Reputation and positioning: going to market in an effective and efficient manner

  • Developing and driving effective, sustained targeting initiatives and campaigns.
  • Maximising the leverage from such initiatives, including in relation to social media and PR opportunities, and on platforms unique to China, such as WeChat.
  • Leading on event preparation, ensuring that value is derived and recorded.
  • Timely engagement in the legal directory and awards submissions process.
  • Preparing and issuing press releases as well as coordinating other PR activity (including Social Media).
  • Undertaking research into clients and prospective clients and producing related reports.
  • Working closely with the HR Manager for attraction/brand awareness campaigns.

Infrastructure, process and principles: delivering first time every time with consistent and rigorous standards

  • Managing, in conjunction with the APAC Head of MBD, the MBD budgets, including provision of advice regarding the value and opportunity cost of initiatives.
  • Developing and maintaining key MBD-related infrastructure, including the intranet, web pages, contact management system (OnePlace), credentials database (including collection) and "pitch pack" content (in both English and Chinese, where relevant).
  • Proactively producing high quality and up-to-date marketing materials and helping develop content for specific projects.
  • Attending all appropriate group meetings with regional and international colleagues, contributing to the agenda and following-up regarding relevant initiatives.
  • Monitoring and responding to general BD queries.
  • Working with translation team to produce and deliver quality written materials in Chinese.
  • Actively supporting and providing relevant information on opportunities, trends, client developments and other relevant information to the broader China interest group.

The successful candidate will be a proactive and self -motivated team player with prior marketing and business development experience, ideally obtained in a leading professional services environment. This role requires a proven track record for standards of excellence and the successful candidate needs to be able to gain swift credibility with stakeholders in a cross-cultural/international context.

Skills & Attributes

The successful candidate will be able to demonstrate the following:

Knowledge and skills

  • Degree educated (preferably in marketing or related field) with a strong academic track-record.
  • Strong writing skills, editing ability and proficiency in MS Applications including Word, PowerPoint and Excel.
  • Social media savvy, including on international and Chinese social media platforms
  • Creative thinker and problem solver.
  • Advanced communication and interpersonal skills, including high levels of cross-cultural awareness
  • Proven key stakeholder management skills at a senior level.
  • 5+ years marketing and business development experience, preferably with a background from legal or professional services industry in a generalist marketing and business development role.
  • Exceptional content writing and editing skills, the ability to adopt the style, tone, and voice of our business' various types of content.
  • Demonstrated commercial acumen and focus on delivery of exceptional client service.
  • Excellent Cantonese, Mandarin and English language skills (written and verbal).
  • Great attention to detail.

Resource management

  • Excellent organisational skills, including the ability to identify, manage and deliver against competing priorities as well as the ability to manage multiple concurrent projects.
  • Responsiveness and ownership of tasks to ensure they are delivered on time, within budget and to a high standard.
  • Effective organisation of information and the upkeep of group MBD infrastructure.


  • A team player, willing to offer advice and support colleagues.
  • Keen to work in a challenging, team-based environment with flexibility regarding working hours.
  • Takes responsibility for individual tasks and their own personal development.
  • Encourages knowledge sharing and continuous improvements to business process.
  • Persuasive, collaborative approach with excellent communication and interpersonal skills.

Personal attributes

  • Confident and calm under pressure and a pragmatic approach.
  • A pro-active mind-set, willingness to learn and a desire to deliver high quality work.
  • A positive, enthusiastic and flexible attitude to delivering results.
  • Personal drive, self-awareness and integrity
  • The ambition to make a wider contribution and to challenge and exceed expectations.

*This job description is not exhaustive and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the operation.

How to Apply

Interested candidates may please apply via our online portal.

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