Influencing Outcomes. Driving Growth. Proving Your Impact.

Join us for a program designed to reset, rewire and re-energise how BD, marketing and communications professionals create influence and deliver growth. From AI and tech to pricing, innovation and performance metrics – it’s all on the table.

Half Day Program

1:30 PM – 1:55 PM

Registration

1:55 PM – 2:00 PM

Opening Remarks 

2:00 PM – 2:45 PM | Session 1: AI in action - real-world applications with high impact

Discover how professional services firms are deploying AI in marketing and business development to create immediate value and position themselves for long-term competitive advantage. This practical session showcases proven use cases covering both tactical and strategic work. The panel will also explore how to upskill teams and create environments that encourage experimentation while managing risks.

Justin Bonnett

Regional Head of Marketing, JLL

As the Regional Head of Marketing at JLL, one of the world's leading real estate services firms, Justin leads the marketing strategy and execution for Hong Kong, Macao, Taiwan and Korea. With 20+ years of experience in marketing and brand management, Justin has a proven track record of delivering impactful and innovative marketing solutions that drive business growth and brand reputation.

Patrick Eastwood

Partner, Prophet

Patrick is a partner in Prophet’s Hong Kong office, specialising in brand-led growth and marketing communications. Before joining Prophet, Patrick led Brunswick’s creative practice in Asia-Pacific, conceiving and orchestrating award-winning campaigns and projects for such brands as AIA, Alibaba, Chen Institute, Didi, GDS, HSBC, Hong Kong Ballet and Hong Kong Jockey Club. He previously held a similar role at FleishmanHillard UK (previously Fishburn), part of AMV BBDO.

Kashmira Daryanani
Head of Marketing, EQT
Kashmira leads marketing for EQT Group in the Asia Pacific. Prior to EQT, Kashmira spent more than a decade at BlackRock in a number of roles across New York and Hong Kong, including as Head of Brand and COO for APAC Marketing. She has a track record for driving growth through strategic marketing and branding, operational excellence and innovation. Her global experience having lived and worked across Asia, U.S.A. and the Dutch Caribbean has given her a unique perspective on cross-cultural collaboration and a deep appreciation for building diverse, inclusive teams.

Siew Fong Yiap (Moderator)
Senior Lead - Practice Technology Engagement, Ashurst
Siew Fong holds a strategic global role, driving the adoption, engagement and value creation of AI and digital tools across 31 offices and over 4,000 staff. She also has extensive experience in senior legal marketing and business development roles at international law firms.

2:45 PM – 3:30 PM | Session 2: The art of professional relationships - how to get ahead

In this engaging session, participants will learn essential networking skills, like starting meaningful conversations, active listening, and effective follow-up - to build authentic professional relationships. Through interactive activities and real-life scenarios, attendees gain confidence and practical tools to create connections that drive career growth. This speed-networking experience focuses on what truly makes professional relationships thrive.

Cheryl Lee, Executive Coach

Cheryl is an Executive Coach and Trainer with over 12 years of legal business development experience in Singapore and Hong Kong. Before working in legal BD, she worked in B2C marketing and events for clients including Lane Crawford, Shanghai Tang and CLSA. 

She currently sits on the boards of ICON APAC and the International Coaching Federation (HK Chapter), serving as Marketing & Communications Director. 

3:30 PM – 4:00 PM | Refresh & Recharge

Afternoon tea.

4:00 PM – 4:45 PM | Session 3: Client influence - turning relationships into results

Unlock the secrets to standout client relationships with insights from top industry leaders. Discover fresh, creative ways to influence clients and boost your impact. Walk away with actionable strategies to thrive in today’s fast-paced business world.

Jocelyn Williams

Of Counsel, Gibson Dunn

Jocelyn Williams is an of counsel at Gibson Dunn in Hong Kong. She is a member of the firm’s Litigation and Financial Regulatory Practice Groups. She previously served as in-house counsel for nine years at Deutsche Bank and headed its APAC Litigation and Regulatory Enforcement Practice. In that role she advised senior management across all business lines on all dispute-related matters. She also has previous private practice disputes experience in both Hong Kong and Australia, advising a range of banks, Big Four accounting firms, and corporates on litigation, contentious regulatory, and insolvency matters.

Vincent Ng, General Counsel
Klook

Vincent Ng is the General Counsel and Head of Public Affairs at Klook since 2018.  At Klook, Vincent leads the Legal team that drives the growth of the company globally, also having led several rounds of financing which saw the company achieving unicorn status and pivoting through the pandemic. Vincent also leads the Sustainability team which aims to make travel more sustainable, solidifying Klook’s commitment to communities, animal welfare and climate impact.

Diana Jane Spiegel

Associate Director, Business Development & Marketing - Asia, Gibson Dunn

Diana Jane Spiegel is a seasoned legal business development and marketing professional with over 17 years of experience driving growth across Asia and globally. At Gibson Dunn, she currently leads the business development and marketing team in Asia, spearheading strategic initiatives, crafting go-to-market plans, and enhancing client relationships. 

4:45 PM – 5:30 PM | Session 4: Making innovation real - culture that drives change

Discover how a trailblazing industry leader carved their path to success and transformed challenges into opportunities. Get inspired by real stories of innovation and learn how to spark a culture of change within your own team. Walk away with fresh ideas and practical tips to accelerate your career and make a real impact in the dynamic business environment.

Simone Tam

CEO, dentsu Greater Bay Area & Hong Kong 

Simone Tam is CEO of dentsu Greater Bay Area & Hong Kong, leading a portfolio of agency brands across creative, media, and experience. With over 30 years of global leadership in advertising, Simone is known for building high-performing teams and driving transformation through culture, creativity, and collaboration.

Under her leadership, dentsu Hong Kong was named Overall Agency of the Year in both 2024 and 2025, earning 20 accolades in 2025 alone, including 10 Golds across Full-Service, Creative, Digital, eCommerce, and Innovative Agency of the Year.

Simone has been recognized as one of the “Top 5 Women CEOs Leading Change in Asia” by Campaign Magazine, “Agency Leader of the Year” by Marketing Magazine, and Grand Winner of the “Empowered Women Leader” award by Marketech APAC. She also serves as a jury member for global awards including Cannes Lions, Spikes Asia, Effies, and YouTube Works.

She believes real innovation is powered by culture—where empowered people, shared purpose, and bold creativity come together to drive meaningful change and lasting business impact.

5:30 PM – 5:35 PM

Closing Remarks

5:35 PM – 7:30 PM 

Unwind. Connect. Enjoy a drink.