APSMA Qld: Leveraging client insights

Do you wish you had greater insight into what your clients think of your relationship and the quality of your service? Do you believe that in your dealings with clients there are sometimes hidden agendas, unspoken words and opportunities that are missed?

As a business development and marketing professional, you know how important it is to understand your clients – their challenges, needs and how you can help them to operate more effectively.

David Goener from Beaton and Maria Rampa from Evvoke Consulting will provide insights into how you can engage more effectively with clients to retain and grow relationships. David will do this by providing detail into the buyer behaviour research that Beaton conducts annually and Maria will talk through the additional benefits of conducting an independent client insights and engagement program.

This session will look at:

• Practical steps to gain deeper insights into your client relationships
  
• The role of marketing and business development to act independently to find out clients hidden agendas, unspoken words and opportunities
  
• Real examples of uncovering crucial insights client teams were unaware of and how to manage and communicate these insights to your internal stakeholders
  

Who should attend:

• Marketing and business development professionals
  
• Managing Partners and CEOs

David Goener is a partner of beaton, which provides research, advisory, performance improvement and trouble-shooting services to professional services firms. Drawing on a professional and financial services career spanning 35 years, David advises clients on strategy, pricing, cost reduction and operational efficiency. Prior to Beaton he held leadership positions in Queensland’s largest professional services firms – BDO and McCullough Robertson.

Maria Rampa is the Managing Director of Evvoke Consulting which provides expertise in developing and implementing strategies to gain insights and engage more effectively with stakeholders. She has over 25 years’ senior executive experience internationally, most recently working as the global marketing manager for an engineering consultancy in the resources sector. She has played leading roles in positioning services and brands in the marketplace, monitoring and strategizing to improve stakeholder engagement, encompassing both external client and donor programs and internal staff programs, in industries as diverse as engineering, architecture, resources, tourism, the arts, education, and the not-for-profit sector.

Event Details:

APSMA QLD Christmas Party:

The APSMA QLD Christmas Party will immediately follow this presentation. If you would like to join colleagues and industry friends to celebrate the end of another busy year, please see below for a special discounted price to attend both events.

Event Details:

APSMA thanks event sponsor: