Custom GPTs: The Untapped AI Advantage for Marketing and BD Teams
Using ChatGPT is just the beginning. For B2B marketers, business developers, and communication professionals, the real opportunity lies in building your own Custom GPT. These branded, AI-powered assistants are trained on your organisation’s tone of voice, workflows, and content.
In this practical, beginner-friendly session, Carolyn S Dean will show you how Custom GPTs can streamline your work, improve consistency, and unlock greater productivity.
You’ll learn how to:
- Understand the difference between ChatGPT and Custom GPTs, and why it matters
- Build and train a Custom GPT that reflects your brand and business needs
- Use it to support real-world tasks like content creation, admin, and campaign planning
- Refine, test, and roll it out across your team to save time and enhance output
If you and your team are already using ChatGPT and are looking to advance your AI capabilities, this session will provide the clarity and tools to confidently build AI solutions tailored to your business.
Our Speaker:
Carolyn S Dean
Marketing & AI Strategist
Carolyn S Dean is a marketing strategist, AI consultant, and author with over 20 years of experience across corporate, consulting, and agency roles. As the founder of StratAIgy, she partners with professional services and B2B marketing teams to integrate AI tools like Custom GPTs into their operations, enhancing efficiency, maintaining brand consistency, and driving measurable outcomes. She is known for her practical, jargon-free approach to AI adoption, helping teams navigate the evolving landscape of marketing technology with confidence and clarity.
Date: Wednesday, 3rd September 2025
Times:
12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane
11:30 pm - 12:30 pm: Adelaide
2:00 pm - 3:00 pm: New Zealand
10:00 am - 11:00 pm: Perth, Hong Kong, Singapore
Price: Members: Free, Non-Members: AUD90.00