8 simple steps to drive influence in the workplace

For the first ten years of my career, I influenced people during the few moments they glanced at a magazine page, billboard, website or at the TV. There was a surprisingly large number of techniques and considerations involved in capitalising on these few seconds of attention; the location or timing of the placement, the crafted copy and perfected image, the typeface, colours and sounds were all carefully selected to capture the most influence over someone when it came to the time they were faced with a purchasing decision.

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Can an Australian leadership book be relevant to readers outside of Australia? 

The most recent ICON Book Club featured a lively discussion of a rare beast – an Australian leadership book with a global application. But it made us wonder whether an Australian book would be relevant for readers who don’t live and work in Australia?