Trevor Smith

The Orchard Partnership

Hong Kong

Executive coaching Leadership teams Team coaching Psychometrics

Trevor is an ICF Master Certified Coach, an EMCC Senior Practitioner and an accredited team coach, based in Hong Kong for over two decades. He brings 30 years of international leadership experience and more than 4,000 coaching hours across financial services, legal, government, technology and media. Formerly a member of the Executive Management Team at Standard Life (Asia), he works with CEOs, senior executives and emerging talent.

Trevor is a highly accredited executive coach with extensive international experience. He is an ICF Master Certified Coach, an EMCC Senior Practitioner and accredited team coach, with additional training in narrative coaching, team coaching, deep facilitation and applied neuroscience.

Alongside his coaching credentials, Trevor brings strong board-level and leadership experience, including roles as a Non-Executive Director, former ICF Hong Kong Board member and former charity Board member. He has also supported TEDx Wanchai as a speaker coach.

He is certified in a range of leading psychometric and leadership assessment tools, including MBTI®, Hogan, TKI, MRG’s Sales Performance Assessment Tool and Facet5, with further training in narrative coaching, deep facilitation and applied neuroscience.

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Cheryl Lee

Cheryl Lee Coaching

Hong Kong, Singapore

Career Advancement & Transition Career Strategy & Planning Leadership & People Management Networking & Relationship Building

Cheryl Lee, PCC is an accredited professional coach with a background in B2C and B2B marketing and business development. With over 15 years of experience in regional roles at professional services firms, she brings a deep understanding of the opportunities and challenges faced by marketing and BD teams navigating complex, fast-paced and multicultural environments. As an ICF Professional Certified Coach (PCC), Cheryl has accumulated hundreds of coaching hours, supporting professionals at different stages of their careers. Her coaching experience includes providing internal coaching within a leading international law firm, helping individuals strengthen their leadership presence, build confidence, navigate career transitions and achieve sustainable professional growth.

Alongside her coaching practice, Cheryl has extensive experience designing and facilitating learning and development programmes, workshops and leadership initiatives. Her approach combines practical business insight with a coaching mindset, creating a supportive yet challenging space for clients to gain clarity, unlock potential and take meaningful action.

Cheryl is also an active contributor to the coaching and professional services BD professions, having served on the boards of both ICON APAC and the International Coaching Federation (ICF) Hong Kong Chapter for two years each. She is passionate about helping professionals grow with authenticity, purpose and impact in an evolving world of work.

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Peter Fay

Managing Director, Unlocked Potential

Leadership development HR & talent Mentor coaching Culture advisory

Peter is Managing Director of Unlocked Potential. Prior to joining the firm, he had a 20-year career in corporate HR leadership roles with leading organisations such as Citibank, Gartner, Warner Media, and most recently financial services firm Northern Trust, where he served as Asia Pacific Head of HR and a member of the CxO leadership team, responsible for HR across nine countries.

Today, Peter’s clients include legal and professional services firms, financial services, insurance, technology and media, telco and oil and gas, and his coaching practice spans leadership levels from emerging talent to the C-suites of global organisations. Peter is a faculty member of a global International Coach Federation (ICF) coach certification programme and is a mentor coach to both in-training and qualified coaches across the world. He also advises professional investors on organisation culture and people and team dynamics in portfolio companies.

Having lived in seven countries and worked with clients across 35 locations, Peter is passionate about diversity and partnering with leaders to cultivate leadership effectiveness to drive organisation success.

Peter holds an MBA from Warwick Business School in the UK and is a Professional Certified Coach with the ICF. He is also a qualified mental health first aid professional and is certified in Hogan personality and leadership assessments.

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