Challenge conventional thinking and explore new paths to growth at our ICON Conference series, Uncharted.
As client expectations shift, pressure builds and AI reshapes the way firms operate, BD, marketing and communications professionals are being asked to think differently about how they create value, deepen relationships, and support growth.
This year’s program will bring the profession together for practical discussions about what’s changing, what matters most, and how firms can adapt. Expect real-world case studies, fresh ideas, and strategies you can apply immediately within your firm and teams.
ICON Uncharted Conference. Eight cities. Endless momentum.
SELECT YOUR CITY TO VIEW FULL PROGRAM
Uncharted 2026. Full Day Conferences
A full-day immersive experience designed for senior business development, marketing and communications professionals ready to think bigger and lead smarter.
Melbourne
7 October 2026
Pitcher Partners
Morning Sessions
08:30 – 09:00
Connection Time
Doors open. Conversations start. Coffee flows.
09:00 – 09:15
Opening Remarks
Welcome, housekeeping and a brief overview of the day ahead.
09:15 – 10:15
Uncharted Growth — Next Horizon Thinking
Speaker TBC
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
10:15 – 10:45
Tea. Talk. Tactics.
Morning tea and networking.
10:45 – 11:45
Client Experience That Drives Growth, From Program to Revenue Lever
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
11:45 – 12:30
Marketing in an AI Environment — From Experimentation to Impact
As content becomes easier to produce, the challenge shifts from creating more to creating something worth noticing - and easy to find. This has direct implications for how firms are seen externally, including whether they are visible, credible and ultimately selected by clients, journalists and the broader market.
Afternoon Sessions
12:30 – 13:30
Bites & Banter Break
Lunch and casual networking.
13:30 – 14:15
Pass the Mic: Real Stories. Real Wins. Real Misses.
In this panel, industry leaders share real-world experiences — what worked, what didn't and the lessons learned along the way. Expect practical insights you can apply immediately.
14:15 – 15:00
Client Panel: The Questions You Can't Ask (But Should)
This session creates space for an open conversation with senior clients about how decisions are really made. It explores what clients value, what shapes their choices and how expectations shift across different market conditions.
15:00 – 15:30
Refresh & Recharge
Afternoon tea and networking.
15:30 – 16:15
Managing the Matrix: Priorities, Influence and Working Across Multiple Stakeholders
TBDMC professionals often work across multiple principles, practice areas and priorities at the same time, balancing competing demands within limited time and resources.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
16:15 – 17:00
Earning Attention, Media, Profile and Reputation
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
Evening Session
17:30 – 19:30
Unwind. Connect. No Slides Required.
Networking drinks & canapés.
Brisbane
22 October 2026
Marriott Hotel
Morning Sessions
08:30 – 09:00
Connection Time
Doors open. Conversations start. Coffee flows.
09:00 – 09:15
Opening Remarks
Welcome, housekeeping and a brief overview of the day ahead.
09:15 – 10:15
Uncharted Growth — Next Horizon Thinking
Speaker TBC
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
10:15 – 10:45
Tea. Talk. Tactics.
Morning tea and networking.
10:45 – 11:45
Client Experience That Drives Growth, From Program to Revenue Lever
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
11:45 – 12:30
Marketing in an AI Environment — From Experimentation to Impact
As content becomes easier to produce, the challenge shifts from creating more to creating something worth noticing - and easy to find. This has direct implications for how firms are seen externally, including whether they are visible, credible and ultimately selected by clients, journalists and the broader market.
Afternoon Sessions
12:30 – 13:30
Bites & Banter Break
Lunch and casual networking.
13:30 – 14:15
Pass the Mic: Real Stories. Real Wins. Real Misses.
In this panel, industry leaders share real-world experiences — what worked, what didn't and the lessons learned along the way. Expect practical insights you can apply immediately.
14:15 – 15:00
Client Panel: The Questions You Can't Ask (But Should)
This session creates space for an open conversation with senior clients about how decisions are really made. It explores what clients value, what shapes their choices and how expectations shift across different market conditions.
15:00 – 15:30
Refresh & Recharge
Afternoon tea and networking.
15:30 – 16:15
Managing the Matrix: Priorities, Influence and Working Across Multiple Stakeholders
TBDMC professionals often work across multiple principles, practice areas and priorities at the same time, balancing competing demands within limited time and resources.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
16:15 – 17:00
Earning Attention, Media, Profile and Reputation
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
Evening Session
17:30 – 19:30
Unwind. Connect. No Slides Required.
Networking drinks & canapés.
Sydney
5 November 2026
Cliftons Spring Street
Morning Sessions
08:30 – 09:00
Connection Time
Doors open. Conversations start. Coffee flows.
09:00 – 09:15
Opening Remarks
Welcome, housekeeping and a brief overview of the day ahead.
09:15 – 10:15
Uncharted Growth — Next Horizon Thinking
Speaker TBC
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
Incremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
10:15 – 10:45
Tea. Talk. Tactics.
Morning tea and networking.
10:45 – 11:45
Client Experience That Drives Growth, From Program to Revenue Lever
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
11:45 – 12:30
Marketing in an AI Environment — From Experimentation to Impact
As content becomes easier to produce, the challenge shifts from creating more to creating something worth noticing - and easy to find. This has direct implications for how firms are seen externally, including whether they are visible, credible and ultimately selected by clients, journalists and the broader market.
Afternoon Sessions
12:30 – 13:30
Bites & Banter Break
Lunch and casual networking.
13:30 – 14:15
Pass the Mic: Real Stories. Real Wins. Real Misses.
In this panel, industry leaders share real-world experiences — what worked, what didn't and the lessons learned along the way. Expect practical insights you can apply immediately.
14:15 – 15:00
Client Panel: The Questions You Can't Ask (But Should)
This session creates space for an open conversation with senior clients about how decisions are really made. It explores what clients value, what shapes their choices and how expectations shift across different market conditions.
15:00 – 15:30
Refresh & Recharge
Afternoon tea and networking.
15:30 – 16:15
Managing the Matrix: Priorities, Influence and Working Across Multiple Stakeholders
TBDMC professionals often work across multiple principles, practice areas and priorities at the same time, balancing competing demands within limited time and resources.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
This session explores how to operate effectively within a matrix environment, including using data to manage competing priorities, and understanding the commercial drivers shaping firm decisions and senior leader expectations. The discussion will also examine how BDMC professionals can improve focus, prioritise more effectively, and reduce low-value activity.
16:15 – 17:00
Earning Attention, Media, Profile and Reputation
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
Evening Session
17:30 – 19:30
Unwind. Connect. No Slides Required.
Networking drinks & canapés.
Uncharted 2026. Half Day Conferences
A focused half‑day experience designed to deliver high‑impact insights, practical strategies and meaningful peer connection for business development, marketing and communications professionals.
Perth
17 September 2026
HHG Legal
Buy Tickets
View Program
Half Day Program – Perth
Connection Time
Doors open. Conversations start. Coffee flows.
Uncharted Growth – Next Horizon Thinking
Ashton BishopIncremental thinking won't cut it anymore. This keynote brings a disruptor's lens to the professional services landscape, exploring how client expectations, economic pressures and technology have fundamentally shifted the growth playbook. Discover why the next opportunity won't be found in familiar places.
Session 1: Client Experience That Drives Growth, From Program to Revenue Lever
This session explores how client experience can move beyond initiative and become a measurable revenue lever. It examines how firms can embed CX into everyday operations, align it with commercial strategy and demonstrate tangible growth impact.
Session 2: Marketing in an AI Environment – From Experimentation to Impact
As content becomes easier to produce, the challenge shifts from creating more to creating something worth noticing – and easy to find. This has direct implications for how firms are seen externally, including whether they are visible, credible and ultimately selected by clients, journalists and the broader market.
Session 3: Pass the Mic: Real Stories. Real Wins. Real Misses.
In this panel, industry leaders share real‑world experiences — what worked, what didn't and the lessons learned along the way. Expect practical insights you can apply immediately.
Session 4: Client Panel: The Questions You Can't Ask (But Should)
This session creates space for an open conversation with senior clients about how decisions are really made. It explores what clients value, what shapes their choices and how expectations shift across different market conditions.
Unwind. Connect. No Slides Required.
Networking drinks & canapés.
What Attendees Said
Feedback from the 2025 ICON Rewired Conference
“Bringing together marketing professionals provides
real insight into your own work.
It’s powerful to see challenges and opportunities from entirely different perspectives.”
“So many areas touch BD and marketing —
our opportunities to influence are infinite.”
“Practical and simple tips on using AI for marketing and BD, combined with the
power of soft skills to drive real growth.”
Keynote Speaker
Uncharted Growth. Next Horizon Thinking
Ashton Bishop
CEO | Enterprise Strategy & Marketing Specialist
With over 20 years of marketing and strategy expertise, Ashton Bishop has run million-dollar campaigns and helped create billions worth of new value for some of the world’s biggest brands.
A business owner and serial entrepreneur, Ashton embraces the challenging, even the controversial ones, to get results. Training alongside various mentors and experts in Erhard Seminars Training (EST), Reference Point Therapy, Gestalt Therapy, and Gottman Psychology, Ashton has dedicated hundreds of hours of research into Neuro‑Linguistic Programming, Mindfulness, Leadership and Applied Psychology.
A business owner and serial entrepreneur, Ashton embraces the challenging, even the controversial ones, to get results. Training alongside various mentors and experts in Erhard Seminars Training (EST), Reference Point Therapy, Gestalt Therapy, and Gottman Psychology, Ashton has dedicated hundreds of hours of research into Neuro‑Linguistic Programming, Mindfulness, Leadership and Applied Psychology.
Pricing
ICON Members
* Ticket is for individual use only and cannot be shared amongst team members.
All prices are listed in AUD.