Next Step Program For Junior Marketers: Marketing and BD basics: tips for new starters in the profession

APSMA Singapore

Marketing and BD basics: tips for new starters in the profession

Whether you are in business development, communications, marketing or sales, working in a professional services environment offers some unique opportunities and challenges. This interactive session will give you the opportunity to hear from senior marketing professionals about the value of business development and marketing and what it takes to be successful in the profession. 

Our panel will share their thoughts on: 

• the role of marketing and business development in professional services firms
• key internal relationships to develop that will help you
• how much of the technical side you need to know
• what it takes to be a good marketer of professional services.

Panellists:

Daniel Smith | Facilitator 
Head of Business Development and Marketing
Baker & McKenzie 
Click here to view Daniel’s LinkedIn profile 

Rebecca Wright 
Practice Development Manager
White and Case 
Click here to view Rebecca’s LinkedIn profile 

Karen Brown 
Brand Senior Manager, South East Asia,
Deloitte 
Click here to view Karen’s LinkedIn profile 

Magdelyne Cai 
Associate Director, Business Development, Asia,
Colliers International 
Click here to view Magdelyne’s LinkedIn profile 

Event Pricing:

Members:  SGD90  | AUD88
Non Members:  SGD125 | AUD122

APSMA Next Steps program 2015.pdf

APSMA thanks event sponsor: