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APSMA NSW – Digital automation for professional services marketing

  • 29 September 2015
  • 07:45 - 08:45
  • Grant Thornton, Level 17, 383 Kent Street, Sydney

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Traditional 1:1 relationships are essential for success in professional services marketing.  Finding ways to engage with these clients in a coordinated, value-driven manner can only help firms go from strength to strength.  What if you could break down internal silos (nearly 90% of marketing teams operate in them) and gain a collaborative, cross-practice view of client data (82% of marketers don’t feel they have this)?

Marketing automation is one of the hottest trends for businesses in 2015. We'll share the latest technology, tools and trends that will benefit your marketing strategy and then give you some ideas for implementation. 

Learn top strategies and trends in:

  • automating the marketing processes across multiple channels
  • targeting the right people and converting them to customers
  • social media and content marketing for business
  • and more

This event is for anyone who works in a business development or marketing team and keen to learn more about marketing tools and strategy for business and the latest trends for smart marketing in 2015.

About the presenters

 

Nick Dennis started his career in Financial Services, moved into Sales, and then served time in Database Marketing. For the last 10 years Nick has worked as a Consultant in Marketing Technology enabling both B2B organisations (British Telecom, Google, Canon) & B2C (including Manchester United, Chelsea FC, and ASOS.com)  - in EMEA & APAC.

Nick is the lead consultant for Oracle B2B Marketing Automation across APAC.  Oracle’s Marketing Cloud enables businesses to benefit from the leading marketing technologies across Marketing Automation, Social, Content Marketing & Data Management Platforms (DMP).


 

Heeren Gandhi started his career as an IT consultant focusing on solving everyday business challenges. 5 years ago he made the move from Toronto, Canada to sunny Sydney to help organisations do the same, by leveraging software technologies that make challenging tasks simple.

Heeren is the local Account Director for the Oracle Marketing Cloud. He works with Professional Services organisations to solve their everyday marketing challenges by enabling them to become Modern Marketers with the Oracle Marketing Cloud.


Date : Tuesday, 29 September 2015
Time: 7.45am for 8:00am – 8.45am
Location: Grant Thornton, Level 17, 383 Kent Street, Sydney
Pricing: Members $40.00
Non-members $55.00


APSMA would like to thank our hosts for this event:

   

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