APSMA NSW: The future of video for professional services

Online video can be one of the most powerful and engaging forms of content in B2B marketing, but getting it right can be hard. This session will help you to understand the content and strategies that are most relevant to and effective for Professional Services. In this session, Nick will discuss how you can utilise video to amplify your marketing efforts, explore leading global trends and local best-practice examples, and discuss how you can get started with a plan relevant to your firm's brand and budget.

Specifically, the session will cover:

• Trends in online video - who's watching what, and what channels are trending
  
• Strategies to create impactful, cost-effective video content
  
• How to turn partners into video talent
  
• How to develop a video marketing strategy relevant to Professional Services
  
• Building a B2B brand TV  
• Is YouTube your best option 

In his role at Viocorp, Nick Whitehead has been involved in developing and implementing online video communication plans and technology for over a decade. Viocorp's online video platform, Viostream, powers the online video for enterprise and Government clients including Allens, Herbert Smith Freehills, Gilbert & Tobin, Deloitte, Macquarie and NAB. Nick works with clients to implement content generation and video publishing technology. His approach is to lead through education - what works and why, how do you create content and what do you do with it to achieve your business goals.  To view Nick's LinkedIn Profile, click here.

Event Details:

APSMA would like to thank the event sponsors: