APSMA VIC: Positioning Stakeholders as Thought Leaders – How to Use Social Media to Maximise Success

Marketers and business development professionals have increased demand to drive the market profiling of senior leaders to create tangible client leads and profile their expertise to potential and existing clients.

But where do you start and what are key considerations when developing an individual profiling plan through social media?

Join us to hear from Katie Bennett-Stenton, National Marketing Lead for Energy and Resources at Deloitte Australia on positioning your stakeholders as thought leaders using social media, specifically LinkedIn.

Katie will share her insights and practical advice on:  

• Strategically guiding partners in developing their personal value proposition;
• Social media advertising - positioning your stakeholders as leaders using social media to gain more exposure for your partners and firm;
• And basic measurement of engagement levels including easy analytics tools.
• Developing your leader’s niche;

About the Speaker:

Katie Bennett-Stenton is the National Marketing Lead for Energy and Resources at Deloitte Australia with 20 years’ marketing and business development experience across professional services.  This is complimented the business that she set up, ran and ultimately sold selling gourmet baby food. As Energy and Resources Marketing Leader, Katie creates and drives marketing strategies aligned to the business strategy and priorities. Katie owns and develops marketing and business development plans to ensure full execution whilst leading a team across a diverse portfolio incorporating ASX200 and Fortune 500.

Event Details:

APSMA thanks event sponsor: