APSMA SA: The State Brand – From awareness to meaning

The State Brand was launched in March 2013, with the aim to put South Australia on the world map – literally. Since taking on custodianship of the State Brand in August 2013, Brand South Australia has implemented strategies to increase brand awareness locally, nationally and internationally. Key to this, was empowering South Australian businesses to download the brand for use across their own channels.  

With over 3,400 businesses registered, the next step was to build meaning around the brand, i.e. what does the brandmark represent?  

To effectively communicate South Australia’s strengths, Brand South Australia needed an engaging platform. This saw the launch of Inside South Australia, a website updating locals and expats with stories of innovation, business success, artistic endeavour, great food and wine, and events. 

Brand South Australia is now entering the next stage of its brand journey – encouraging action! 

As we all support our firms to drive growth and engagement with our own brands, Sarah’s journey will provoke thought into our own strategies.  Learning from Brand South Australia's use of ‘content’ as a motivator and loyalty tool,  join APSMA to hear the next step in Brand South Australia's journey, that will support local businesses and help shape a positive future for South Australia.

About the speaker:

Sarah Walsh of Brand South Australia has over 12 years marketing and communications experience in research, higher education, defence, not-for-profit, retail and pharmaceutical industries. Sharing her experiences across these industries, and in her current role, Sarah will deliver insights applicable in our own roles in professional services. As General Manager – Marketing and Communications, Sarah works with the South Australian media, business, government and the general community to build awareness and endorsement of the State Brand. Key to this, is developing marketing and communication strategies which improve perceptions held by internal and external customers, so that they choose South Australia as the State to do business, invest, live, study and travel in.

Event Details:

APSMA would like to thank event sponsor: