Singapore: Writing for Business - How to effectively reach clients in a competitive professional services market

Effective communication is crucial in the workplace, as it allows companies to be more productive, operate effectively and achieve their goals. 

Good communication is not only about disseminating information; it can inspire, persuade and prompt action. Poor communication on the other hand can create serious issues. Studies have shown that poor communication is the main cause of staff morale issues and lack of productivity.

This hands-on interactive session is for professionals looking to improve their work-based communication skills, and will cover the basic elements of effective Business Writing:

• Writing in less time
  
• Guaranteeing a clear message
  
• Creating powerful and persuasive text
  
• Getting results.
  

Our speaker, Freya Giles, will share best practices and top tips that you can put to immediate use.

Freya Simpson Giles is the owner and director of Giles Publications, an Asia-based communications agency specialising in end-to-end marketing support for Marcom teams. Services include copywriting, editing, translation, design and printing. Freya has over 15 years’ experience as a copywriter and has produced marketing copy for clients around the world, from start-ups to large multinationals. She also works as a trainer, helping clients understand the fine art of communication, with tailored courses such as Copywriting 101, Writing that Sells and Presentation Skills.

Event details:

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