ICON QLD: Pumping up profit – how marketers can think & act like a CEO

The greatest challenge for B2B Marketing & BD professionals is demonstrating tangible value back to the business. Often perceived as reactive and transactional, they can be overlooked, or not included, when strategic decisions need to be made and executed. In order to ‘future proof’ firms are embracing technology, innovation and outside-of-the-box thinking therefore creating new ways for marketers to step in and be counted. Now is the time to increase your value and show how marketing can pump up profit!

One of Australia’s leading executive and professional development coaches, Sue-Ella Prodonovich, will share strategies and tactics you can use now to thrive and deliver top line results from a marketing perspective.

By attending this event you will learn more about:

Finance 101 – understanding the key profit drivers and how are you going to improve profit of the firm

Adding value – Innovation and how to align marketing and BD efforts to build top line growth and manage expenses

Client experience – Knowing the client experience pathway and how that should fit with value proposition

Analysis of ideal clients - knowing the triggers for prospects and how to churn ‘not so good’ clients.

Presenter details:

Sue-Ella Prodonovich (@sueella) has more than 20 years senior level experience in winning and growing business in the complex business-to-business services and professional services sector. She has more than two decades’ experience in business development and sales, including managing my own business and those of global professional service organisations, and providing coaching and training to other professionals.

Event details:

ICON thanks event sponsor: