As marketing and business development professionals, we are increasingly required to help our stakeholders to address client requests for 'innovative solutions', and to 'think outside the box' to resolve their issues. We are asked for 'creative pricing solutions' and 'innovative value adds'.
In a market where differentiation is key, how do we embrace our creative side to position our brand and offering, and take our stakeholders along on the journey?
Melissa Kaplan is Microsoft's Chief Digital Advisor and has over 20 years' experience working with clients to deliver large complex solutions to meet their requirements. Her expertise in digital, knowledge, information and data systems means she is able to create innovative outcomes for her clients founded on proven technologies and platforms. Melissa will teach us about the building blocks for creative thinking and help you shake up and reinvent your approach.
By attending this event you will learn more about:
Melissa assists senior business leaders in imagining, envisioning and designing their future digital state, as a digital transformation evangelist within Microsoft and the wider business community.
Melissa has over 20 years’ experience designing and implementing leading-edge digital and technology solutions and strategies across a wide range of clients in multiple industries and government, in Australia, the United States and Europe.
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