ICON Digital Decoded: Digital marketing hacks for non-digital marketers

We are living in a digital world and it's time to take your digital savvy to the next level. 

Posting content on a website or on LinkedIn is only the beginning.  To make a measurable digital impact,  you’ll need to step outside of your comfort zone, learn cutting-edge digital strategies and ensure you measure the right metrics!  Whether your title includes "digital" or not, if you are working in B2B marketing, business development, PR or communications in 2019, this session will cover the "hacks" you need to know to add value in your organisation.

Topics will include:

• Digital marketing in a relationship marketing world;
• How to generate new ideas for online campaigns that improve client or referrer relationships;
• Tools that you can use to research ideas, develop campaigns and measure your performance; and
• Understanding analytics and measuring more than just “likes” and “visits”.

From this highly interactive session, you will walk away with the framework to generate a forward-thinking digital campaign that makes an impact.

Presenter details:

Paul Evans, Toro Digital Paul Evans has over 10 years of experience leading marcomms and business development functions at some of Australia’s fastest growing law firms. Passionate about B2B marketing, Paul has built an agency, Toro Digital, that helps businesses add value to their existing client and referrer relationships and attract new business opportunities. See more about him at https://www.torodigital.com.au/about/team/paul-evans/

Event details:

ICON thanks Digital Decoding Series global sponsor:

and event sponsor: