Successfully driving technological transformation in a large organisation is often a multi-year journey that requires resilience, dedication to strategy and a long-term focus, similar to the mindset that is required to run a marathon. In this case study session, Ben will share the journey Grant Thornton Australia has been on over the past four years to transform the firm’s approach to sales and marketing by implementing a CRM, integrating a marketing automation platform and building out a successful mar-tech framework to try and change how the firm thinks about selling. Woven throughout is Ben’s personal story of running an ultramarathon and the learnings that can be applied from having a marathon mindset and applying that to driving change in a traditional industry.
Presenter Details:
Ben Scott leads the digital marketing team at Grant Thornton Australia and loves the challenge of being a marketer in service industries. For the past 12 years, Ben has worked across accounting, law, insurance and engineering on a wide range of digital marketing projects. Ben takes great pleasure in helping companies with more complex marketing funnels use digital channels to achieve their business strategies.
Event details:
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