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  • ICON Webinar: Marketing Technology - Where do you start?

ICON Webinar: Marketing Technology - Where do you start?

  • 04 April 2023
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.

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Marketing technology can transform how organisations engage with and sell to clients.

There is a bewildering array of technology available, and new technology being developed all the time.

Where do you start? How do you gain stakeholder buy in? How much do you have to spend? How do you choose a vendor?

In this webinar, as part of our 2023 Digital Marketing series, Ben Scott, Head of Digital Marketing and Communications at Grant Thornton, will set out some practical steps you can take to start the transformation journey.

Join us on 4 April 2023 for a presentation and interactive Q&A session. 

Presenter Details:

Ben Scott, Head of Digital Marketing and Communications, Grant Thornton

Ben Scott is the Head of Digital Marketing & Communications for Grant Thornton Australia. Ben has over 15 years’ experience in B2B marketing and loves the challenge of helping businesses with more complex marketing funnels achieve their goals. In 2019, Ben was named in the Marketo Fearless 50, a program by Adobe that recognises the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. In his spare time, Ben enjoys trail running, renovating old houses and being a dad to two small boys.

Event Details:

Tuesday, 4 April 2023
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Brisbane - 12:00 pm - 1:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

Free to ICON members
AUD 90 for non members
Webinar login details will be sent to the registrant upon registration.

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