In our second webinar for 2024, we will hear from a panel of experienced marketing and BD professionals from leading accounting, engineering and legal firms as they share with us the key to establishing, embedding and running effective key client programs.
In this one-hour lunchtime webinar we'll cover the following points:
* When should a client be considered for a key client program?
* Planning and running a program that is effective for both the client and our internal stakeholders
* What kinds of activities should/could be in an effective key client plan?
* What is achievable and how do you measure success or review effectiveness; and
* Tips on giving a key client program a refresh.
We look forward to seeing you there!
Panellist Details:
Leigh Burnett, Head of Client Experience (ANZ) at AECOM
With a career in professional services marketing that spans the UK, mid-east, Australia and New Zealand, Leigh has deep experience in the engineering and projects consulting sector.
Samantha Cumiskey, Head of Business Development at Colin Biggers & Paisley
A leader in marketing and BD within the Australian legal industry, Sam combines her considerable experience with a leading MBA and insights gathered as a long-term ICON committee and board member.
Leah Taylor, Director of Client & Relationships at Deloitte Australia
Leah is a big picture thinker with broad experience across marketing and BD from 20+ years working in some of the world's largest professional services firms, including eight years at Deloitte leading client programs, executive relationship development and account management to drive growth.
Moderator Details:
Damian Garthwaite
Damian is an ICON board member with deep experience in the marketing and business development of professional service firms.
Event Details:
Thursday, 29 February 2024
Auckland - 2:30 pm - 3:30 pm
Sydney / Melbourne - 12:30 pm - 1:30 pm
Adelaide - 12:00 pm - 1:00 pm
Brisbane - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 9:30am - 10:30am
Pricing:
Free for Members
AUD 90 for non members
Webinar login details will be sent to the registrant upon registration.