ICONic Book Club: Playing to win: How strategy really works

Join the ICON Book Club to discuss Playing to win: How strategy really works  on Friday 10 May at 1pm AEST for some robust discussion, reflection on what we’ve read and tips on how to use the book’s insights in our organisations. 

Playing to win: How strategy really works is written specifically for marketers and is an invaluable primer that you will return to many times over your career. Even if you use other strategic approaches this book can help you to check in that your strategy covers all the bases.

The authors outline five strategic choices that they claim will help any brand beat the competition and have become the foundation of many corporate strategy approaches - Winning Aspiration; Where to Play: How to Win; Winning Capabilities; Winning Management Systems. 

Please join us for the discussion on Friday May 10. The ICON book club also features pointers to additional resources such as podcasts and articles that may enhance your enjoyment of the book and tips on how to use the book in your organisation. In fact, you don’t have to read the book at all to be part of the discussion!!!!.

Event Details:

Friday, 10 May 2024

Auckland - 2:00 pm - 5:00 pm

Sydney / Melbourne - 1:00 pm - 2:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

Webinar login details will be sent to the registrant upon registration.