This hands-on session shows how to use AI as a strategic accelerator for marketing and business development, moving beyond experimentation to measurable impact.
Participants will learn how to craft high-quality prompts, streamline workflows and embed AI into pursuits, campaigns and thought leadership processes. The session focuses on identifying what to automate, what to enhance and how to maintain professional judgement through human-in-the-loop safeguards.
You will also explore governance considerations, risk management and how to position yourself as a credible AI champion within your firm.
You will leave with:
- An AI-enhanced workflow for a live marketing or BD initiative
- A curated prompt library aligned to common tasks
- A simple impact-tracking framework to measure efficiency and strategic contribution
Speakers:
Catherine Toms
AI Growth Academy - Cofounder
Catherine is an AI expert, educator, and strategic consultant with over 25 years’ experience leading digital transformation and growth for global and national brands.
A former digital strategist and CMO, she combines the commercial, technical, and human sides of AI adoption helping teams shift how they think and work, not just implement new tools.
She serves on industry and government advisory boards, including the FSO AI Advisory Group and supporting NAIC on national AI adoption strategies.
Stephen Toms
AI Growth Academy - Cofounder
Steve has 25 years’ experience across education and digital, helping businesses grow through smarter strategy, marketing, and AI adoption.
He’s worked with global brands including Adobe and Salesforce, advising hundreds of teams on safe and effective AI for growth.
A former General Assembly global instructor who has trained over 10,000 students, Steve is known for making AI practical, accessible, and immediately actionable, leaving audiences with clarity, confidence, and strategies that deliver results fast.
Event Details:
Date: 29 May 2026
Times:
13:00 pm - 14:30 pm: Sydney, Melbourne, Brisbane
12:30 pm - 14:00 pm: Adelaide
15:00 pm - 16:30 pm: New Zealand
11:00 am - 12:30 pm: Perth, Hong Kong, Singapore
Price:
Members: $100 | Non-Members: $160*
Full series registrants will automatically be added to this event.
* All prices in AUD.
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