ICON Webinar: The Step-by-Step Framework for Social & Digital Success in 2026 and Beyond

When
08 September 2026
13:00 - 14:00
Location
https://bit.ly/4gd30a7
Spaces left
299

Registration

ICON member
ICON non member – $90.00
PM Forum Members
You will need a code to register.

You can either contact PM Forum or info@iconapac.com for the code. ICON will first have to verify your membersihp with PM Forum.

Feeling overwhelmed by constant algorithm changes and outdated best practices? This essential workshop, led by digital marketing expert George Hawwa of Attention Experts, delivers the foundations and latest understandings you need to execute high-performing campaigns right now.

This session will cover the fundamental changes required to perform in 2026 and beyond, from understanding the newest algorithm shifts to the basic formulas for successful execution across Social, EDM, Google Ads, and AEO/SEO as well as Hyperlocal Advertising. Walk away with the knowledge you can immediately implement in your organisation to gain an uplift in results and finally track the right major metrics.

You will walk away knowing:

How to immediately implement the single major algorithm update to ensure ROI and campaign performance.
The step-by-step framework for social media and digital marketing success that moves campaigns from planning to profitable execution.
What the THREE MAJOR updates every digital campaign must utilise in 2026 and beyond are.
How can your business be found by Artificial Intelligence search.
How to implement Hyperlocalised and Hyperpersonalised strategies.

Speaker:

George Hawwa, Growth Director & Founder
Attention Experts

George Hawwa is the Founder and Growth Director of Attention Experts, Australia's most awarded and highest-rated social media agency. Since launching the business in 2016, he has helped organisations across more than 30 industries use digital marketing to drive growth, strengthen brands and deliver measurable results.

A recognised expert in digital strategy, George has advised government agencies, multinational organisations and not-for-profits, and has delivered presentations to more than 30,000 professionals worldwide. He is also the creator of Unique Placement Advertising, an innovative digital advertising approach adopted by leading global brands.

George has been recognised with multiple industry awards, including the NSW Business Chamber Outstanding Young Entrepreneur Award, and has served as an expert witness in social media and trademark matters before Australian courts. He has also lectured on social media strategy for the Centre for Continuing Education at the University of Sydney.

Find George on LinkedIn.

Who are Attention Experts?

Attention Experts are specialist digital growth experts, a known leader in the industry with a reputation for a unique data-led approach to social media marketing and strategy - and then expanding this knowledge into Programmatic and Unique Placement Advertising, SEM, SEO, Website Optimisation and EDM campaigns. Combining the latest digital tools and capabilities of the world's biggest social media and digital platforms, Attention Experts retains a track record of delivering consistent results for over 1,000 clients in both the B2B and B2C sectors across 30 different industry verticals in Australia, New Zealand, South East Asia and Europe. Attention Experts has offices now in Sydney, Melbourne and Dublin.

Specialising in strategic growth, best practice campaign implementation, consulting and community management, the end product delivered is exponential business growth through social media & digital campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront and a highly sought-after agency in the social media & digital marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

Attention Experts is the most 5-star rated and awarded social media agency in Australia and is a recognised Facebook Preferred Partner as well as a Google Partner. Attention Experts are proud to be the official and sole social media partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, and more. Attention Experts have won several awards with the annual Australian Marketing Institute awards since 2020. In 2026, Attention Experts won the Australian Achievers Award with a 96% satisfaction rating from current clients.