ICON NSW: Digital Marketing Trends in B2B

Digital marketing is always evolving and keeping up can feel like a full-time job. We're bringing together experts in the B2B space to cut through the noise and share what's actually moving the needle in 2026. Expect candid conversations and practical strategies, brought to you by experts with real-world insights to share.

What we'll cover:

• What's resonating on social media and digital channels right now?
• How is B2B different when it comes to Digital Marketing?
• The relevance of content in an era of AI-generated noise - is quality still king?
• How to be discoverable in today's digital realm.
• Key skills for becoming a digitally savvy marketer in today's landscape.

Light snacks and non-alcoholic beverages will be provided.

Places are limited, register your interest to secure your spot.

Speakers:

Anja Vogel, Head of Marketing & Communications 
Wotton Kearney

Dan Gunasekara, Sales Manager  
LinkedIn

Event Details:

Date: Wednesday, 19 August 2026

Time: 3:30 pm – 5:30 pm 

Location: LinkedIn Office, Level 9/1 Martin Place Sydney (next door to Fullerton Hotel)

Price:

Members: $40.00
Non‑members: $90.00