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• Coffee Catch-ups with ICON NSW

  • When
    30 July 2025
  •  
    07:30 - 08:45
  • Location
    Caffeine Cartel, 32 Martin Place, Sydney

  Register

  Fuel your morning. Grow your network.

  Start your day with purpose at ICON’s monthly coffee catch-up, a relaxed chance to connect with fellow marketing and BD professionals over great coffee and better conversation.

  Whether you're a first-timer or a regular, these informal mornings are a great way to share ideas, grow your network, and stay plugged into the ICON community.

  Bring a friend or colleague - it’s a friendly, low-key intro to what ICON’s all about.

  Event Details:

  Date:	30 July 2025
  Times:	07:30 am - 8:45 am
  Location:	Caffeine Cartel, 32 Martin Place, Sydney
  Price:	Pay for your own coffee :)

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• ICON VIC: Christmas in July Trivia Night

  • When
    31 July 2025
  •  
    17:30
  • Location
    The Coopers Inn, 282 Exhibition St, Melbourne VIC 3000

  Register

  Christmas in July Trivia Night

  You’re invited to the ICON Victoria Christmas in July Trivia Night!

  Don your most festive (and ugly) Christmas jumper and join us for an evening of trivia, laughter, and mid-year celebration. Why not bring along your team to celebrate making it halfway through 2025 and find out what trivial details make their brains tick. Friendly peer rivalry welcome!

  Event Details:

  Date:	Thursday, 31 July 2025
  Times:	Doors open 5:30 PM | Trivia starts 6:00 PM
  Location:	The Coopers Inn, 282 Exhibition St, Melbourne VIC 3000
  Trivia Host:	Question One
  Dress code:	Ugly Christmas jumpers encouraged! The best-dressed team wins a prize.
  Price:	Members:  $55 Table of five: $250 ($50pp) Committee: $40 Non-Members: $75

  Food, trivia and fabulous company included | Drinks at bar prices

  No team? No worries! We’ll help form one on the night so everyone can join in the fun.

  We’d love to see you there for a well-deserved mid-year celebration!

  Show details
• ICON Webinar: Staying Ahead of the Storm – Crisis Communications and Management in Professional Services

  • When
    12 August 2025
  •  
    12:00 - 13:00
  • Location
    Webinar login details will be emailed to registrants.
  • Spaces left
    199

  Register

  Is Your Firm Ready to Respond to a Crisis?

  In today’s fast-moving landscape where organisations of all kinds are under the microscope, a single reputational misstep can have long-lasting consequences. Whether it’s a data breach, regulatory investigation, or partner misconduct, professional services firms must be ready to respond.

  Join us for our webinar exploring how professional services firms can manage crisis communication strategically and with confidence.

  Speakers:

  Lisa Nixon
  

  Lisa is a former journalist, now a highly regarded communications strategist, with more than 30 years’ experience advising senior executives on matters of reputation, strategic communication and crisis management.

  She has a particular interest in B2B communication and advises professional services firms on brand and services marketing, internal communication and media engagement across accounting, law, engineering, architecture and design and project management.

  Event Details:

  Date: Tuesday, 12 August 2025

  Times: 

  12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

  11:30 am - 12:30 pm: Adelaide

  2:00 pm - 3:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Price: Members: Free, Non-Members: AUD90.00.

  
  

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• ICONic Book Club: The Activator Advantage

  • When
    15 August 2025
  •  
    13:00 - 14:00
  • Location
    Online - *Times stated are in Australian Eastern Daylight SavingTime
  • Spaces left
    52

  Register

  How the best partners build client loyalty - and keep it?

  Client loyalty isn’t what it used to be. Even long-standing relationships can now feel uncertain, despite years of strong results. So what are the top-performing partners doing differently?

  This book club dives into The Activator Advantage, a data-driven exploration of what sets today’s most successful professional service partners apart. Based on insights from nearly 3,000 professionals, the book breaks down five distinct partner types - and reveals why only one of them, the Activator, consistently drives client growth and loyalty.

  Special guest moderator: Pat Spenner, Managing Director with DCM Insights - the firm behind the book - will lead discussion and take your questions live.

  Join us for a lively discussion about the Activator mindset, the future of rainmaking, and practical ideas to take back to your firm.

  We’ll provide key takeaways, conversation prompts—and a space to challenge the status quo.

  Event Details:

  Date: Friday, 15 August 2025

  Times:

  12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

  11:30 am - 12:30 pm: Adelaide

  2:00 pm - 3:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Open only to ICON members and free of charge.

  Show details
• ICON Webinar: Client Centric Leadership - The Driving Force Behind Outstanding CX in Professional Services

  • When
    19 August 2025
  •  
    13:00 - 14:00
  • Location
    Webinar login details will be emailed to registrants.
  • Spaces left
    118

  Register

  Great client experience doesn’t happen by accident. It’s shaped by people who lead with intent - at every level.

  This session explores:

  • Why all practitioners should see themselves as leaders of CX
  • The psychology of influence - and how to use it as a force for good
  • The common traps, pitfalls and paradoxes of CX leadership
  • The seven most important principles and practices of client-centric leaders

  Whether you're managing a team or influencing through your work, this session will sharpen your thinking and give you practical ways to lead with a client-first mindset.

  Our Speaker:

  

  Peter Johnston

  Strategy, Leadership and Transformation Consultant

  Peter Johnston works with organisations to achieve cultural and behavioural shifts to become client-centred. He's run professional consulting teams across Europe, the UK, US, Australia and New Zealand, and now helps founders, owners and CEO's reinvent their organisations. After starting his career as an organisational psychologist, Peter applies behavioural science and research to help senior leaders tackle complex CX problems. Peter's day-to-day work involves collaborative co-design techniques such as clientand experience journey mapping to achieve behavioural change.

  Date: Tuesday, 19 August 2025

  Times: 

  1:00 pm - 2:00 pm: Sydney, Melbourne, Brisbane

  12:30 pm - 1:30 pm: Adelaide

  3:00 pm - 4:00 pm: New Zealand

  11:00 am - 12:00 pm: Perth, Hong Kong, Singapore

  Price: Members: Free, Non-Members: AUD90.00

  Show details
• ICON Conference 2025: BDMC ReWired Hong Kong

  • When
    29 August 2025
  •  
    13:30 - 19:30
  • Location
    A&O Shearman, 9F, Three Exchange Square, Central
  • Spaces left
    72

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  The ICON Hong Kong conference is back! Get ready for an afternoon of insights, strategy and sharp thinking at the ICON Hong Kong Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now including AI in action, client expectations, building relationships and driving innovation. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front. Guest speakers to be announced shortly. Sign up now for an opportunity not to be missed!

  Agenda

  1:30 PM – 1:55 PM | Registration

  1:55 PM – 2:00 PM | Opening Remarks 

  2:00 PM – 2:45 PM | Session 1: AI in action - real-world applications with high impact

  2:45 PM – 3:30 PM | Session 2: The art of professional relationships - how to get ahead 

  3:30 PM – 4:00 PM | Refresh & Recharge

  4:00 PM – 4:45 PM | Session 3: Client influence - turning relationships into results

  4:45 PM – 5:30 PM | Session 4: Making innovation real - culture that drives change

  5:30 PM – 5:35 PM | Closing Remarks

  5:35 PM – 7:30 PM | Unwind. Connect. Enjoy a drink.

  
  

  

  Pricing (Half-Day Program, Hong Kong):

  	Early Bird (to 31 July)	Standard (from 1 Aug)
  ICON Member	AUD185 (~ HKD950)	AUD245 (~HKD1,250)
  Non-Member(includes 12 months membership)	AUD385 (~ HKD1,980)	AUD445 (~HKD2,290)
  Group Tickets (4 or more tickets, members only)		AUD200 (~HKD1,000)
  ICON Member Evening Drinks Only		AUD50 (~HKD250)
  Non-Member Evening Drinks Only		AUD70 (~HKD350)
  Job Seeker		Contact our team

   

  ICON thanks event sponsors:

  
  

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• ICON Webinar: Custom GPTs - The Untapped AI Advantage for Marketing and BD Teams

  • When
    03 September 2025
  •  
    12:00 - 13:00
  • Location
    Webinar login details will be emailed to registrants.
  • Spaces left
    136

  Register

  Custom GPTs: The Untapped AI Advantage for Marketing and BD Teams

  Using ChatGPT is just the beginning. For B2B marketers, business developers, and communication professionals, the real opportunity lies in building your own Custom GPT. These branded, AI-powered assistants are trained on your organisation’s tone of voice, workflows, and content.
  
  In this practical, beginner-friendly session, Carolyn S Dean will show you how Custom GPTs can streamline your work, improve consistency, and unlock greater productivity.
  
  You’ll learn how to:
  

  • Understand the difference between ChatGPT and Custom GPTs, and why it matters
  • Build and train a Custom GPT that reflects your brand and business needs
  • Use it to support real-world tasks like content creation, admin, and campaign planning
  • Refine, test, and roll it out across your team to save time and enhance output

  If you and your team are already using ChatGPT and are looking to advance your AI capabilities, this session will provide the clarity and tools to confidently build AI solutions tailored to your business.

  Our Speaker:

   Carolyn S Dean

   Marketing & AI Strategist

  Carolyn S Dean is a marketing strategist, AI consultant, and author with over 20 years of experience across corporate, consulting, and agency roles. As the founder of StratAIgy, she partners with professional services and B2B marketing teams to integrate AI tools like Custom GPTs into their operations, enhancing efficiency, maintaining brand consistency, and driving measurable outcomes. She is known for her practical, jargon-free approach to AI adoption, helping teams navigate the evolving landscape of marketing technology with confidence and clarity.
  

  Date: Wednesday, 3rd September 2025

  Times: 

  12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

  11:30 pm - 12:30 pm: Adelaide

  2:00 pm - 3:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Price: Members: Free, Non-Members: AUD90.00

  Show details
• ICON Conference 2025: BDMC ReWired Adelaide

  • When
    16 September 2025
  •  
    12:15 - 19:30
  • Location
    BDO, Level 7/420 King William St, Adelaide SA 5000
  • Spaces left
    48

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  12:15 PM – 1:15 PM | Connection Time

  Doors open. Lunch and the start of new friendships. 

  1:15 PM – 1:30 PM | Opening Remarks

  Welcome from the ICON President.

  1:30 PM – 2:15 PM | Session 1

  2:15 PM – 3:00 PM | Session 2

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 3

  4:15 PM – 5:00 PM | Session 4

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Prohibition. 

  

  ICON thanks event sponsor:

  
  

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• ICON Conference 2025: BDMC ReWired Perth

  • When
    18 September 2025
  •  
    12:15 - 19:30
  • Location
    HWLE, Level 20, 240 St Georges Terrace, Perth WA 6000
  • Spaces left
    46

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  12:15 PM – 1:15 PM | Connection Time

  Doors open. Lunch and the start of new friendships. 

  1:15 PM – 1:30 PM | Opening Remarks

  Welcome from the ICON President.

  1:30 PM – 2:15 PM | Session 1

  2:15 PM – 3:00 PM | Session 2

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 3

  4:15 PM – 5:00 PM | Session 4

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Faraday's. 

  

  ICON thanks event sponsor:

  
  

  Show details
• ICON Conference 2025: BDMC ReWired Brisbane

  • When
    16 October 2025
  •  
    08:30 - 19:30
  • Location
    Brisbane Marriott Hotel, 515 Queen Street, Brisbane QLD 4000
  • Spaces left
    212

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | Session 2: Client Influence – Turning Relationships into Results

  Practical frameworks and tips for key account growth.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at M-Deck at the Marriott. 

  
  

  Show details
• ICON Conference 2025: BDMC ReWired Melbourne

  • When
    30 October 2025
  •  
    08:30 - 19:30
  • Location
    Pitcher Partners, Level 13/664 Collins St, Docklands VIC 3008
  • Spaces left
    206

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | Session 2: Client Influence – Turning Relationships into Results

  Practical frameworks and tips for key account growth.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Platform 28. 

  
  

  ICON thanks sponsor:

  
  

  Show details
• ICON Conference 2025: BDMC ReWired Sydney

  • When
    13 November 2025
  •  
    08:30 - 19:30
  • Location
    Cliftons, Level 3/10 Spring St, Sydney NSW 2000
  • Spaces left
    216

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | Session 2: Client Influence – Turning Relationships into Results

  Practical frameworks and tips for key account growth.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Verandah Bar. 

  
  

  Show details