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• ICON Conference 2025: BDMC ReWired Melbourne

  • When
    30 October 2025
  •  
    08:30 - 19:30
  • Location
    Pitcher Partners, Level 13/664 Collins St, Docklands VIC 3008

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

  A practical, expert-led session on building and proving the value of B2B customer experience programs.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Platform 28. 

  
  

  ICON thanks sponsor:

  
  

  Show details
• ICON Webinar: Strategic planning for account expansion and client growth: harnessing omnichannel insights

  • When
    06 November 2025
  •  
    13:00 - 14:00
  • Location
    https://event.on24.com/wcc/r/5095890/0ACF7D2C2984F35939FFD6242DC87794
  • Spaces left
    239

  Register

  We know that growth in professional services depends on more than delivering excellent services, it requires a clear strategy for expanding key accounts and winning new clients. That strategy starts with data. Today, client insights flow through many different channels, from service interactions and deal reviews, to executive conversations and internal account feedback. Bringing these signals together is critical to understanding client needs, anticipating opportunities, and staying ahead of competitors.

  In this practical session, Act XM will share how you can harness omnichannel client data to fuel account expansion, identify new business opportunities, and shape services around real client needs.

  What you’ll learn:

  • How to turn client data into growth strategies - using insights for retention, expansion, and acquisition
  • The value of omnichannel insights - combining data from win/loss reviews, client feedback, executive conversations, and internal teams (with key account managers as a critical source of knowledge)
  • Embedding insights into planning - applying feedback to account plans, proposals, and business development strategies
  • Real-world examples - how firms have used insights to strengthen client relationships and secure new wins

  Speaker:

  

  Antonia Calvo, B.A. (Hons), M.A.
  Director & Principal Consultant, ACT XM

  Antonia brings over 20 years of experience supporting organisations across the public and private sectors with the design and delivery of customer, employee, and brand experience programs. She is a recognised expert in experience management strategy, research design, and advanced data analysis, with expertise in the implementation and optimisation of the Qualtrics XM Platform.

  Antonia adopts a holistic, outcome-focused approach to Experience Management, integrating best-practice methodologies in quantitative and qualitative research, human-centred design, and strategic advisory. She is skilled in aligning experience programs with organisational goals, driving measurable improvements in customer satisfaction, employee engagement, and service delivery outcomes.

  Antonia has led over 400 successful engagements across a range of industries including government, education, financial services, healthcare, telecommunications, and professional services. She is also responsible for Act XM’s quality assurance and client delivery frameworks, ensuring consistency, rigour, and alignment with both ISO and government compliance standards.

  Event Details:

  Date: 6 November 2025

  Times: 

  1:00 pm - 2:00 pm: Sydney, Melbourne,

  12:00 pm - 1:00 pm: Brisbane

  12:30 pm - 1:30 pm: Adelaide

  3:00 pm - 4:00 pm: New Zealand

  10:00 am - 11:00 am: Perth, Hong Kong, Singapore

  Price:

  Members: Free | Non-Members: AUD90.00.

  PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.

  Remember to register, as the viewing link will only work once you do.
  

  Show details
• ICON Conference 2025: BDMC ReWired Sydney

  • When
    13 November 2025
  •  
    08:30 - 19:30
  • Location
    Cliftons, Level 3/10 Spring St, Sydney NSW 2000

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

  A practical, expert-led session on building and proving the value of B2B customer experience programs.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Verandah Bar. 

  
  

  Show details
• ICON Webinar: How AI is Reshaping Marketing and BD in Professional Services

  • When
    18 November 2025
  •  
    13:00 - 14:00
  • Location
    https://event.on24.com/wcc/r/5047491/C29448A2BA7C3B87211B58F95FA93FFD
  • Spaces left
    36

  Register

  Artificial intelligence is now the driving force determining which professional services firms thrive or fall behind.

  In this one-hour webinar, we’ll show how AI is reshaping marketing and business development - from team skills and data analysis to service offerings and pricing. If you work in growth, client experience, or brand, this session will help you understand where things are heading and how to stay ahead.

  We’ll cover the key shifts: automation, advanced measurement, and hyper-personalised engagement. We’ll discuss how marketing now shapes product design, service delivery, and internal systems. We’ll examine how AI blurs boundaries between firms and tech providers, making brand differentiation about more than just visuals. Finally, we’ll tackle how to build trust, define value, and set prices in an AI-driven world.

  By the end, you’ll know where AI offers quick wins, how to organise teams and tech for impact, and what strategies will keep your firm distinctive. You’ll leave with actionable steps and the language to spark useful conversations with internal stakeholders.

  Register now to ensure your marketing and business development efforts are is not just AI-aware, but AI-powered.

  Speaker:

  Carl Bezuidenhout
  Head of Business Development, McCabes Lawyers

  Carl is an experienced business development and marketing leader with a track record of driving sustainable growth in professional services firms. Currently Head of Business Development at McCabes Lawyers and Co-Chair of the Advisory Board Centre in NSW, Carl brings deep expertise in strategy, data-led transformation, and client engagement.

  With experience in senior roles across law, accounting, and advisory firms, Carl has led major initiatives in business development, client experience, and AI-driven innovation.

  Having recently submitted his PhD doctoral thesis, exploring the influence of AI on professional services firms, this presentation draws from that research, and provides pragmatic insights as it relates to the marketing practices of firms.

  Event Details:

  Date: 18 November 2025

  Times: 

  1:00 pm - 2:00 pm: Sydney, Melbourne

  12:00 pm to 1:00 pm: Brisbane

  12:30 pm - 1:30 pm: Adelaide

  3:00 pm - 4:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Price:  Members: Free | Non-Members: AUD90.00.

  PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.

  Remember to register, as the viewing link will only work once you do.
  

  Show details
• ICON NZ: Making CX change happen (and stick!)

  • When
    26 November 2025
  •  
    07:45 - 09:00
  • Location
    EY, 2 Takutai Square, Britomart, Auckland, 1010

  Register

  Please note that the upcoming ICON members event originally scheduled for Thursday 9 October has been postponed to Wednesday 26 November.

  We’re looking forward to welcoming you then for this key members event.

  'Making CX change happen (and stick!)' will be a 30 minute expert presentation followed by a brief interactive workshop. 

  We'll cover: 

  • the top 7 reasons CX change initiatives fail to live up to expectations
  • the 'what and how' of shaping, implementing and embedding CX change initiatives, to drive successful and sustainable behaviour change
  • what small but important steps you can take to make sure the changes needed match your organisational culture, context and capability

  Our Speaker:

  Peter Johnston

  Strategy, Leadership and Transformation Consultant

  Peter Johnston, a specialist in the behavioural science of both Customer Experience and organisational change management, will share his pragmatic experience of making lasting behavioural change happen across smaller and large professional services organisations. 

  Event Details:

  Date:	9 October 2025
  Time:	7:45 am to 9:00 am
  Location:	EY, 2 Takutai Square, Britomart, Auckland, 1010
  Price:	Members: free | Non-Members: $90.00

  Show details